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Assuring you avoid obstacles so important projects are less difficult and don’t waste time or money.


To be your go-to-choice for launching a new project to validate and ensure Readiness.

Why Arete?

Why did I choose Arete for the name?
If you search for definitions of Arete (pronounced: a-ret-E) you will probably find some of the following:
Meaning excellence or virtue, esp. in the full realization of potential or inherent function by a person or thing.

From Collins Dictionary

a concept in ancient Greek thought that, in its most basic sense, refers to “excellence” of any kind. The term may also mean “moral virtue”. In its earliest appearance in Greek, this notion of excellence was ultimately bound up with the notion of the fulfillment of purpose or function: the act of living up to one’s full potential.
Arete is all about excellence and that is what I aspire to.
Vince Lombardi once said that “perfection is unattainable. But if you chase perfection, you can attain excellence.”
I bring my best self to your service.